Marketing is about getting people to buy, and keeping them coming back to buy more. It comes down to your ability to influence people’s buying decisions and get them to make this same choice consistently and happily. This is the essence of marketing. Everything else is simply fluff.
So How Do We Make Buying Decisions?
In the past it was easy. Brands were trusted and seen as credible sources of information. TV advertising was a trustworthy source of information that made our buying decisions easy.
For about forty years mass media worked. Billions were spent. Everyone was happy. Then came the internet, and everything changed. Consumers increasingly started using the internet to become active gatherers of information. And now people make their buying decisions by referencing with sources of information that they regard as trustworthy – other people.
The switch is happening: Traditional media has become less powerful in terms of influence, whilst other people’s opinions are becoming far more powerful. The numbers bear this out and are beyond debate – you’ve no doubt seen the research.
The Evolution Of Marketing
This evolution of marketing is really about the evolution of Word of Mouth Marketing. You can no longer ignore it as a critical part of your marketing strategy.
To help you get off the mark we have set up the Learn Word Of Mouth Marketing Course.
What benefits can you hope to get out of incorporating a Word of Mouth Marketing strategy? Well, here is a short list – and we think you will agree with us, they’re extremely compelling:
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Making your marketing relevant in a digital environment. We get this world and work with thought leaders around the world to stay ahead of the pack. |
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Increase customer retention. Customers that love what you do and say will stick with you. They are engaged. |
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New product launch risk reversal. When people trust you they are more willing to accept something, to take a risk with you. They know you will stick by them. |
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Increase free advertising through referrals. Happy people talk. When you make them happy, they will talk about you – in a good way. |
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Deliver better results than traditional media. People, and not technology is your biggest marketing channel. When they bat for you, you win. |
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Create more productive sales staff. Closure becomes easier when you have already engaged and pre-sold customers. |
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Generate more sales leads. Sales is a numbers game. You are just reaching a whole lot more people, a whole lot more positively. |
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Reduce customer services costs. Happy customers complain less and help other customers in need of assistance. |
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Develop a stronger brand. Brands exist in people’s minds. You are just cementing it more. |
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Create a loyal following of raving fans. Enough said. |
Get all these benefits and more when you sign up for the Learn Word of Mouth Marketing Course:
What’s in the Learn Word of Mouth Marketing Course?
We know you’re busy. So we have made this course very practical, to the point, and structured it in bite sizes, as follows:
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The five-part video course consisting of 10-15 minute video clips: This is the kick-off that lays he foundation for your Word of Mouth Marketing strategy. It puts everything into perspective and looks at people as your largest communication channel. |
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The Weekly Word Of Mouth Tips And Tricks Newsletter: Short and to the point, our weekly tips and tricks newsletter offers practical advice that will inspire, invigorate and activate. |
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Free Access To A Word Of Mouth Marketing Community: Ideas are best shared and explored by others with a passion for the same topic. Our community base is built on LinkedIn. You can join it now by going here. |
Here is the quick Sign Up form. When you submit your info we will send you the first lesson.
Part 1: Why we talk and the rules of Word of Mouth Marketing